Free Pipeline Engine Teardown

    Your buyers have already judged you. See what they saw.

    A few fields from you. Zero internal access. We audit your public footprint the way a stranger with eleven open tabs would: your site, your founder's LinkedIn, your proof, your rivals. Then we score your engine across the five vectors where pipeline is actually decided.

    A written teardown. A founder-recorded walkthrough.

    Fifteen-plus pages scored across five vectors, plus a 10 to 15 minute video recorded personally by our founder. No calls. No flattery.

    01

    ICP Truth. Whether you are aiming at a market or an abstraction.

    02

    Offer Sharpness. Whether a stranger could tell you from your five closest rivals.

    03

    Message Coherence. Whether your site, your founder, and your proof tell one story.

    04

    Journey Coverage. What a buyer finds from you at each of the five stages, and where you vanish.

    05

    Evidence and Signal. Which of your load-bearing beliefs are verified, assumed, or contradicted.

    Each vector scored out of ten. Rolled into one engine score out of 100, with an honest verdict band.

    Northwind sample teardown cover page
    The written teardown. 15+ pages, every claim next to its source.
    Recorded personally by our founder on what we found, and what to do about it.

    Read one before you request one.

    This is a complete sample teardown for Northwind, a fictional firm we built to show the method. Real teardowns go deeper, because your market is real.

    Northwind sample teardown cover pageSAMPLE
    Northwind sample teardown vector scoring pageSAMPLE
    Northwind sample teardown evidence pageSAMPLE
    Read the full sample (PDF) →

    Built like evidence, not like marketing.

    01

    You send a few fields.

    Name, email, company website, deal size, your target customer in one line, and your biggest pipeline frustration. Nothing else. We never ask for internal access.

    02

    We audit like a stranger.

    Your website, your founder's LinkedIn, your reviews, live search results, and your closest rivals, read the way a buyer with eleven open tabs would. Every claim lands next to its source. Hypotheses are labeled as hypotheses.

    03

    You receive an expert read.

    A written teardown of fifteen-plus pages scored across five vectors, one engine score out of 100, three moves for your next 30 days, and a 10 to 15 minute walkthrough recorded personally by our founder. Built by hand, a few each week. Delivered to your inbox within 2 to 3 business days.

    Who this is for. And who it isn't.

    This is for you if:

    • Founder-led B2B tech services or consulting firm, $3M to $15M revenue
    • Deals averaging $25K+
    • Growth has been referrals and network, and you can feel the ceiling
    • You have already tried agencies, SDRs, or tools, and the pipeline still didn't come
    • You know pipeline is a system problem: ICP, offer, message, journey, evidence
    • You can handle an honest read

    Skip it if:

    • You want guaranteed meetings by Friday
    • You are pre-revenue
    • You think pipeline is a tactical fix: a sharper sequence, a new tool, someone junior to run outbound
    • You would rather be flattered than scored

    One more filter: every teardown is researched, written, and recorded by hand. Request one only if you will actually use it.

    Request your teardown.

    Free. Recorded by our founder. Delivered by email within 2 to 3 business days. Limited to a few each week.