The PMF Launchpad
Stop Guessing. Start Selling.
We nail your Product-Market Fit, build your entire go-to-market engine, and put 15 qualified discovery calls on your calendar — using our proven Two-Engine System: Meta Ads + Social Authority Content.
If we don't deliver, we keep working for free. You only cover ad spend.
Your pipeline is unpredictable. Your potential isn't translating into revenue.
You're a technical founder. You've built something genuinely valuable — an AI agentic workflow, a custom dev solution, a smart automation. You KNOW it solves a real problem. Your existing clients love you. But your pipeline? It's a different story.
Tremendous potential, thin pipeline
You have genuine technical depth and the ability to solve complex problems. But that potential isn't translating into enough conversations with the right people. The leads just aren't coming in at the volume or quality you need.
Scattered lead gen
You've spent weeks — maybe months — scrambling together a lead generation approach. A LinkedIn post here, a DM campaign there, maybe a referral ask that felt awkward. Nothing consistent. Nothing compounding.
Pitches into the void
You've sent pitches that went into a black hole. No response. No rejection. Just silence. And the silence is worse than a "no" because you don't even know what went wrong.
Proposals that go nowhere
You've written proposals that took 3 – 4 days. Detailed, thoughtful, custom. Only to be ghosted. Or "we'll get back to you" — and they never did.
Wasted ad spend
You've tried running a few ads yourself, maybe boosted a post, maybe attempted a Google campaign. The money disappeared. The leads were garbage. Or worse — zero leads.
You've probably spent 3 – 6 months and $2,500 – $6,000 (₹2 – 5 lakhs) in time, tools, and wasted ad spend. With nothing predictable to show for it.
This isn't a lead generation problem. It's a Product-Market Fit problem disguised as a lead generation problem.
You're pouring water into a bucket with holes in it. More ads, more outreach, more LinkedIn posts — none of it matters until you know exactly WHO you're selling to, WHAT specific problem they'll pay to solve, and WHY they should choose you over doing nothing.
Why Figuring This Out Alone Takes 6 – 12 Months
Before you can scale your revenue, you must clearly establish your Product-Market Fit. It's like finding the highway and then hitting cruise mode. But PMF isn't one thing — it's a dozen interlocking pieces that all need to click together.
Narrowing from "anyone who needs AI/dev" to a razor-sharp ICP segment with urgency and budget
Crafting an offer specific enough to be compelling (not "we do custom AI solutions")
Building a landing page that converts strangers into booked calls
Writing ad creatives and social content in your ICP's language
Designing a discovery call framework that qualifies fast and converts
Creating a follow-up deck that sells when you're not in the room
Running campaigns, reading data, iterating messaging — while also delivering client work
Most founders try to solve these one at a time, learning each piece from scratch. 6 – 12 months later, IF they're persistent, they might have a rough version. Or you could have it done — all of it — in 6 – 8 weeks.
Now Imagine This Instead
100% clarity
Not a vague persona — a specific segment with names, titles, company types, and the exact trigger events that make them buy NOW.
Compelling offer
Prospects on discovery calls say "that's exactly what we need" before you even pitch.
15 real conversations
With decision-makers who match your ICP. Not tyre-kickers. People with budget, authority, and a problem you can solve.
Market intelligence
The real objections, internal politics, ROI language your ICPs use. Intelligence you can't get from market research — only from live conversations.
Genuine fit
You know what resonates, what falls flat, and how to adjust. Not theory — data from the market.
2 – 3 closed clients
Or proposals in play with people genuinely excited to work with you.
Everything done for you. Strategy, offer, landing page, ad creatives, social content across four platforms, discovery call script, sales deck, campaign execution. All you do is show up for discovery calls and close. That's The PMF Launchpad.
Strategy Foundation + Two Engines
Most early-stage companies jump straight to tactics. That's building on sand. The PMF Launchpad starts with the foundation and deploys two engines in parallel.
The Work Nobody Wants to Do (But Everything Depends On)
Before a single ad runs or post goes live, we build the strategic bedrock. This is the highest-leverage work in the entire programme — and the part most founders skip.
This foundation turns "marketing activity" into "pipeline." Without it, you're just spending money on noise.
Precision Meta Ads
Targeted paid campaigns on Meta (Facebook + Instagram) driving qualified prospects to your landing page and booking calendar.
- Custom audience targeting from refined ICP
- 3 – 5 ad creative variations targeting different pain angles
- Multiple format testing: static, carousel, video
- Retargeting sequences for landing page visitors
- Full-funnel tracking: ad click → landing page → booking → call
Why Meta? For B2B services in the $1,200 – $6,000 (₹1 – 5L) deal range, Meta delivers better CPL than Google (high CPC) or LinkedIn Ads (expensive, broad). Decision-makers are on Instagram and Facebook. Lower competition, lower costs, higher attention.
Social Authority Content
A structured multi-platform content engine that positions you as the go-to expert. Not random posting — strategic authority building across every platform your ICP spends time on.
3 – 4 posts/week
X / Twitter
4 – 5 posts/week
3 – 4 posts/week
2 – 3 posts/week
- 12 – 16 pieces/week across four platforms
- Written in your voice — practitioner tone, zero hype, zero AI tells
- Cross-pollination strategy: social reinforces ad messaging (surround-sound effect)
Why Social Authority? When a prospect sees your ad and looks you up, they need proof. A strong social presence converts "who is this person?" into "I need to talk to them." It's the trust layer that makes paid ads convert.
The Complete PMF Launchpad System
This is not a course. Not a template pack. Not "strategic advice" you have to implement yourself. We build everything. You show up for calls.
15 Qualified Calls or We Keep Working. Free.
If we don't deliver 15 qualified discovery calls within the programme window, we continue working at zero additional professional fees until we do. No excuses. No asterisks on our fees.
Strategy, creative updates, campaign management, content production, call booking — all continue at our cost until the 15-call commitment is met.
The only ongoing cost during the guarantee extension is the paid media spend (Meta Ads budget), which you control directly.
What counts as qualified?
A booked 20 – 30 minute discovery call with a decision-maker at a company that fits the ICP defined in Week 1. Not a tyre-kicker. Not a student. A real prospect with a real problem and real authority to buy.
Transparent Pricing
| Component | Standalone Value |
|---|---|
| PMF Deep-Dive & Offer Strategy Workshop | $600 (₹50,000) |
| High-Converting Landing Page | $600 (₹50,000) |
| Meta Ads Creative Suite + Campaign Architecture | $540 (₹45,000) |
| Social Authority Content System (4 platforms, 48 – 64 pieces) | $720 (₹60,000) |
| Discovery Call Script & Conversion Framework | $300 (₹25,000) |
| Sales Deck / Follow-Up Presentation | $360 (₹30,000) |
| Campaign Execution & Pipeline Delivery (Wk 2 – 8) | $1,200 (₹1,00,000) |
| Total Standalone Value | $4,320 (₹3,60,000) |
The PMF Launchpad: All of the Above
$1,800 + GST (₹1,50,000 + GST)
$4,320 (₹3,60,000) standalone value
India-Focused Campaigns
$600 (₹50,000) recommended media budget
International Campaigns
Up to $1,200 (₹1,00,000) recommended
Media spend paid directly to Meta, not included in professional fee.
Payment Terms: 50% upfront | 50% at start of Week 4 | EMI options available on request
The ROI Math
Total investment: ~$2,400 – $3,000 (₹2 – 2.5L) (professional fees + media for India). If your average deal size is $3,600 – $6,000 (₹3 – 5 lakhs), you need just ONE closed deal from 15 discovery calls to recover your entire investment — and then some. You keep the entire GTM system, content library, ad creatives, landing page, scripts, and playbooks forever.
Your Roadmap from Strategy to Pipeline
PMF Deep-Dive + Strategy
PMF Deep-Dive + 3 ICP-Offer Hypotheses + Offer Strategy + Funnel Design + Competitive Mapping
Walk away with: PMF Strategy Doc + Hypothesis Cards + Offer Blueprint + Messaging Framework + Funnel Architecture
Build + Launch
Landing Page + Meta Ad Creatives + Social Content Calendar + Platform Setup + Campaign Launch
Walk away with: Live Landing Page + Ad Creative Library + Content Bank (48 – 64 pieces) + Campaigns LIVE
Discovery Calls Begin
Discovery calls begin. Call Script + Sales Deck finalised. Content publishing live across 4 platforms.
Walk away with: First Calls on Calendar + Call Playbook + Sales Deck + Active Social Presence
Optimise + Deliver
Refine based on live feedback. Double down on winning hypothesis. Tighten targeting, sharpen messaging, rotate creatives. Daily optimisation + call booking.
Walk away with: 15 Qualified Discovery Calls + Weekly Reports + Bi-Weekly Reviews + Validated ICP-Offer Fit
Everything You Walk Away With
1 PMF Strategy Document (15 – 20 pages) with ICP Matrix, Messaging Framework, Competitive Map
3 ICP-Offer Hypothesis Cards, tested in market, with validated winner
1 Godfather Offer Blueprint with Pricing Architecture
1 Live, Hosted Landing Page with full tracking and analytics
15 – 20 Meta Ad copy variations + visual creative library
48 – 64 social content pieces across LinkedIn, X, Instagram, Facebook
1 Discovery Call Playbook + One-Page Cheat Sheet
1 Objection-Handling Matrix + 5 Post-Call Email Templates + No-Show Recovery Sequence
1 Sales Deck (PPTX + Google Slides + PDF) with speaker notes + proposal template
6 – 8 weeks of campaign management, content publishing, and pipeline execution
15 qualified discovery calls on your calendar
Weekly reports + bi-weekly strategy reviews
The Right Fit
This is for you if...
-
You're a technical founder selling B2B services in the $1,200 – $6,000 (₹1 – 5 lakh) range (AI agents, custom dev, automation, SaaS implementation)
-
You have genuine technical depth and a working solution, but potential isn't translating into predictable pipeline
-
You're tired of scattered lead gen and want a system that books qualified calls consistently
-
You're willing to invest 2 – 3 hours/week during the first 3 weeks
-
You want to compress 6 – 12 months of PMF experimentation into 6 – 8 weeks
This is NOT for you if...
-
You don't have a service or solution yet (this is PMF refinement + pipeline, not idea validation)
-
You're looking for thousands of "leads" — we focus on 15 qualified conversations that convert
-
You're not willing to get on discovery calls yourself
-
You're not comfortable investing $600 – $1,200 (₹50K – 1L) in media spend alongside professional fees
Common Questions
You've Spent Enough Time Guessing. Let's Get You Selling.
6 – 12 months of trial and error, $2,500 – $6,000 (₹2 – 5 lakhs) in wasted spend, and still no predictable pipeline. Or 6 – 8 weeks, a proven system, and 15 qualified calls on your calendar. The math is simple.
15-minute strategy call · No pitch · Just clarity on whether The PMF Launchpad is right for your business right now.